Marketing
Anatomy of an Online Course Launch
Social media has changed the face of marketing. And the pandemic changed the face of learning. It’s Not Optional Any business knows they must have an online presence if they want to capture their slice of the 70% of the world’s population who use the internet. And any business owner who works with clients one-on-one…
Read MoreAnatomy of a Great Website: The Essential Components
Welcome to Part 2 of the April blog/vlog series on growth and expansion. This week, I want to show you the Anatomy of a Great Website…a website that works because…well, websites are not like they used to be! Last week, I talked about when I started my business, and how I built my website from…
Read MoreGrowing A Business: My Journey into the Heart of Entrepreneurship
Welcome April! A new month means it’s time for a new theme. Leading into the year, the theme was all about the nature of human beings: families, our brains, decision-making, and where our passions and inspiration come from. February, I explored how we want to be heard and seen, which led into March, which was…
Read MoreSetting Goals by Writing Your Own WHAT?!?!
Goal Setting In last week’s vlog, I wrote about mission statements. One of the things about a mission statement is it doesn’t include goals. A mission statement should not be specific, measurable, or time-bound. Its point is to be lofty and paint a picture of what you are working toward. But this week, I am…
Read MoreA Mission Statement That Actually Means Something
Mission Done Right If you’ve ever worked in a business, you’ve probably been involved in or heard about a mission statement. Often, mission statements are incredibly boring, confusing, and pretty much pointless. If a mission statement doesn’t instantly guide the actions of the people within the business, it’s not done correctly. I want to tell…
Read MoreHow to Write Quick & Easy Copy That Works
Hey, fellow small biz owners! Ever found yourself staring at that blinking cursor, racking your brain for something fresh and witty to say about your latest offer? You had a killer idea, but then—bam!—the phone rings, your cat topples over your coffee mug… By the time you sop up the mess, your idea has gone…
Read More